About Workfacta

We built Workfacta to help teams fast track the results they want.

An AI-native business management platform, built from the inside of a real business. Made for every leader serious about hitting their numbers.

Founded 2020 · Australia every business → Enterprise
What is Workfacta

The Results OS for ambitious teams.

Workfacta is an AI-native business results platform built for every business.

Workfacta combines KPI tracking, goal management, team accountability workflows, and an AI business coach into a single seamlessly integrated operating system.

It replaces the fragmented mix of half-baked spreadsheets, disconnected meetings, and manual follow-up that prevents teams from consistently hitting their targets. Where task tools ask “what are people working on?”, Workfacta asks “are we hitting our numbers, and what do we need to do about it?” The focus stays on results actually delivered, not how busy or well-intentioned a team looks.

Workfacta is used by every type of business, from start-ups to enterprise, across manufacturing, trades, professional services, construction, and operations-heavy industries globally.

Live in under 5 minutes KPI tracking & goals Max AI business coach Every team size Web, iOS, Android
Our mission
We exist to accelerate improved results for ambitious businesses.

Even the strongest strategies and most talented teams come undone by management friction. Workfacta lets you build the disciplines of the world’s best-run companies into the way you work, so instead of burning energy firefighting yesterday’s problems, your team can put it into building a brighter (fireless) tomorrow. 

/ 01 Strip the friction Replace fragmented tools and meeting busywork with one operating rhythm.
/ 02 Embed the disciplines Bring the habits of the world’s best-run companies into reach of every team.
/ 03 Make results inevitable Targets met every week, with accountability built into the work itself.
Our Background

Workfacta was born from my own journey, growing a SME into an
ASX public company.

Rise above the noise and step into the driver’s seat of management.

I built Workfacta to solve the management frustrations I lived every single day. Adam KeatsFounder & CEO, Workfacta

Workfacta was designed from the frustrations I encountered on my own journey, growing a small engineering business through an IPO into an ASX listed public company.

Along the way, I saw firsthand how great teams and strong strategies can get lost in management friction: the frustrating gap between plans and execution. Endless meetings, scattered tools, and inefficiencies that slow progress and drain momentum.

I knew there had to be a better way to run a business. One that focused energy where it truly matters.

That’s why I built Workfacta, the world’s first AI-native results operating system. It’s designed to cut through the noise and embed proven, results-driven management practices into everyday work: accountability, data-led meetings, and operationalised KPIs that turn targets into real outcomes.

At its core is Max AI, your intelligent management partner. Max helps you stay focused, automates the routine, surfaces insights, and guides your team toward the results that truly matter.

This isn’t just about AI or automation. It’s about empowering ambitious teams to operate at their best in the new era of business. I’ve lived these challenges, and I’m passionate about building technology to help others rise above them.

Workfacta is how we do it: AI-led, results-driven management, made simple. We would love to hear how Workfacta has helped you improve your business.

AK
Adam Keats
Founder & CEO, Workfacta
adam@workfacta.com
Our Beliefs

We believe better businesses build a better world.

We are driven to give every business the opportunity to achieve their potential. These five convictions sit behind every product decision we make.

Belief 01
We believe in business.

We’re unapologetically pro-business. Business is how human potential is unlocked at scale. Every team we help win is more capital, more jobs and more opportunity created in the community around it.

That takes leadership and courage. These are the operators Workfacta is built for.

Belief 02
We focus on impact.

We don’t get caught up in vibes or appearances. Effort doesn’t move a business forward. Outcomes do. We measure ourselves the same way our customers measure themselves: by the results delivered.

Every feature, decision and workflow is judged against whether it makes performance better, not whether it looks impressive.

Belief 03
We have a driven spirit.

We refuse to coast. The teams that win are the ones that don’t flinch when the target gets harder. Workfacta is built for the same kind of operator.

We bring an unreasonable level of ambition to the product, the team and the customers we serve, because that is the standard the work demands.

Belief 04
We embrace possibilities.

Because nothing worth doing happens in our comfort zones. Business management is changing faster than at any point in history. We treat that as a tailwind, not a threat.

We back the operators willing to rethink how their business runs, and build the platform that helps them do it without breaking what already works.

Belief 05
We think globally.

We don’t discriminate. Great businesses can be built anywhere. Our customers operate across industries, regions and time zones, and the platform is built to scale alongside them.

We design for ambitious teams wherever they are, because the demand for better management is universal.

Our Why
Every business deserves a team that’s set up to win.

That conviction is why Workfacta exists. To put the discipline of the world’s best-run companies into the hands of every ambitious team.

Giving your team the room to focus on what actually matters, while we sort out the rest.

Frequently asked

Common questions about Workfacta.

Can’t find what you’re looking for? Reach out to our team, we’ll get you a straight answer fast.

How is Workfacta different from Asana or Monday.com?
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Asana and Monday.com are project and task management tools, they’re designed to track what people are working on. Workfacta is a business results operating system focused on whether the business is hitting its targets. It tracks KPIs, measures performance improvement over time, automates accountability workflows, and provides AI coaching on where to focus. Where task tools ask 'what tasks are open?', Workfacta asks 'are we hitting our numbers, and what do we need to do about it?'
What is a results operating system (Results OS)?
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A results operating system is the structured set of workflows, rhythms, and disciplines that a business uses to manage performance. It defines how teams set targets, how results are tracked, how accountability is maintained, and how improvement is driven. Most businesses run their ROS informally, through emails, spreadsheets, and ad hoc meetings. Workfacta replaces that informal system with a structured, AI-enhanced platform that embeds best-practice management disciplines automatically. Think of it as the operating system your business runs on, like iOS runs an iPhone.
How does Max AI work as a business coach?
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Max AI is an always-on management lieutenant embedded throughout Workfacta: never replacing your judgement, always sharpening it. It analyses your KPIs, goals and team activity in real time, and proactively prompts the next best action: chasing a KPI owner, summarising last week’s performance, or flagging where focus is slipping. It also handles natural-language requests, ask it for a quarterly review or a status update on a goal and it builds the draft for you.
How long does it take to implement Workfacta?
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Workfacta is designed to be live in under five minutes. Unlike enterprise software that requires weeks of configuration, training, and implementation support, Workfacta has an out-of-the-box setup guided by Max AI. You define your first KPI, assign it to a team member, and you’re running. Most businesses start seeing results, improved visibility, clearer accountability, faster response to issues, within the first week of use.
Does Workfacta work for manufacturing businesses?
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Yes, manufacturing is one of Workfacta’s core use cases. The platform is used by production teams to track daily output, yield, OEE (Overall Equipment Effectiveness), quality, safety incidents, and maintenance KPIs. Shift managers use Workfacta to run structured shift handovers with live data. Plant managers use it to maintain visibility across multiple production lines simultaneously. The platform’s speed, daily KPI capture, same-day visibility, makes it particularly well suited to environments where performance gaps need to be caught and corrected within hours, not weeks.
Is Workfacta suitable for a 10-person business?
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Absolutely. Workfacta is purpose-built for businesses from 5 to 500 employees, with a free forever Team plan that supports up to 5 users. Small teams often see the fastest results because Workfacta replaces the chaos of running everything through spreadsheets and group chats with a clear, AI-supported operating rhythm from day one.
What industries use Workfacta?
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Workfacta is used across manufacturing, trades and construction, professional services, wineries and food & beverage, logistics, automotive, healthcare operations, and a broad range of growth-stage companies. Any business that runs on measurable outputs, production, revenue, delivery, utilisation, cash flow, benefits from our platform’s KPI-first design.
What does Workfacta’s free plan include?
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Team Free is free forever, requires no credit card, and includes one team of up to 5 users, 5 KPIs, quarterly planning, unlimited goals and projects, AI support, reminders, meetings, 25 AI credits and 2GB of storage. It’s designed to be a genuine launch pad, not a trial, so founders and small teams can build their first operating rhythm without commercial risk.
How does Workfacta drive team accountability?
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Every KPI, goal and action in Workfacta is owned by a named person. The platform automates the rhythm around that ownership: scheduled check-ins, due-date nudges, status prompts from Max AI, and clear visibility for leaders. Accountability stops being something that happens in meetings and becomes a continuous, visible thread running through the business.
Can Workfacta integrate with other tools?
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Yes. Workfacta supports integrations with common business systems, accounting, ERP, CRM, BI, so KPIs can be fed automatically rather than entered manually. The team is continually expanding native integrations, and an open API is available on Enterprise plans for custom data flows.
What is an operating rhythm in business?
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An operating rhythm is the consistent cadence with which a business plans, reviews and improves performance, daily KPI check-ins, weekly team meetings, monthly business reviews, quarterly planning. Strong operating rhythms are the single most reliable predictor of execution quality. Workfacta makes those rhythms easy to design, run and stick to, so they happen by default rather than by heroics.
Who founded Workfacta and why?
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Workfacta was founded by Adam Keats, an Australian entrepreneur who built and scaled an SME through IPO to an ASX listed company. After living the management friction of a growing company firsthand, he studied the operating systems of the world’s highest-performing companies and built Workfacta to bring those disciplines, structured rhythms, real-time visibility, AI-powered coaching, into reach of every business.
Get Started

Run your business on an AI Results OS.

Set targets, assign ownership, see live performance, and let Max AI keep your team improving. Live in under five minutes.

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