Built for wineries

Your cellar door is leaving +$30K a year on the table.
And right now, you can’t see it happening.

Cellar Door Team
Performance dashboard
Live Wk 12
Cellar door rev.
$112K
▲ 108% of target
E-COMM VISITOR CONVERSION RATE UP 
2x
Wine club. members (12 wk) 1,284
+4.2%WOW
W1W3W5W7W9W11
KPI scorecard Week 12
5 metrics
KPITargetActualStatus
$ / Visitor (CD) $100 $112 On Track
Wine club cancellations <2 4 Watch
Wholesale MTD $1.8M $1.2M Behind
Cases dispatched 3,200 3,340 On Track
Cart abandonment (eCom) <65% 2 due this week On Track

One operating system for every department. Stop tracking performance in spreadsheets; start hitting your daily numbers with fast template setup built specifically with wineries in mind.

Start Free  → See how it works for wineries
5 min setup · No credit card · Cancel anytime
Trusted by wineries
First Creek Wines Mitolo Wines Chalk Hill Wines
Seamless integration

Every data and revenue source. One live streamlined dashboard.

We know your data lives everywhere, so we built connectors to bring it all into one place. Cellar door sales from Shopify, club orders from Commerce 7, ad spend from Meta and Google. Every single number flows into Workfacta automatically, so your team runs on one set of live KPIs instead of five spreadsheets. No more flying blind.

UPDATING LIVE
14,827 DATA POINTS TODAY
Workfacta Wine Club Dashboard
Live
Cellar door revenue · this week
$112,480
▲ 12.4% vs last week
108% of weekly target Target $104K
New members +24 this week
Blended ROAS 4.2x ▲ from 3.7x
Avg. spend $9.80 per visitor
5 sources syncing live
REAL-TIME DATA PIPELINE

Your winemakers don't use old grapes to make your wine, so why should your management team be any different? Every number flows into Workfacta daily. Your team never works off stale spreadsheets or end-of-month snapshots. Every decision is made on numbers that match reality right now.

Winery KPI Template Library

Built around how a winery
actually operates.

Generic dashboards measure generic businesses. Workfacta comes preloaded with the metrics that actually move a winery, organised the way your team already thinks about them, from cellar door to closing the books, as a complete, winery-specific KPI library that loads straight into your workspace the moment you sign up.

6 winery departments 57 KPIs ready Loads on signup No config needed 100% customisable
KPI Target Capture
Wine Club - Member Cancellations (None) Weekly
Wine Club - Net Change (None) Weekly
Wine Club - New Members > 21 Weekly
Wine Club - Revenue (Weekly) (None) Weekly
KPI Target Capture
$Avg / Transaction - CD (None) Daily
$Avg / Visitor - CD (None) Daily
Free Tastings (None) Daily
Memberships New (CD) (None) Weekly
New Club Signups - CD > 14 Daily
Paid Tastings (None) Daily
Sales Wine (Gross) - CD (None) Daily
Tastings - All (None) Daily
Total Daily Hrs Worked (None) Daily
Transactions - CD (None) Daily
Visitors - CD (None) Daily
KPI Target Capture
Ad spend (None) Weekly
Average Sales Value (None) Weekly
Cart - Completed Sessions (None) Weekly
Cart Abandonment Rate (None) Weekly
Cart Completions - Repeat Customers (None) Weekly
Cart Sessions (None) Weekly
Emails - CTR (None) Weekly
Emails Opened (None) Weekly
Emails Sent (None) Weekly
Repeat Customer Rate (None) Weekly
Sales - Email (None) Weekly
Sales - Organic (None) Weekly
Sales - Paid (None) Weekly
Sales - Social (None) Weekly
Sales - Total - e Commerce (None) Weekly
Store (Site) Visitors (None) Daily
Visitor Abandonment Rate (None) Weekly
Visitor/Customer Conversion Rate (None) Weekly
KPI Target Capture
Ad Clicks - Weddings/ Events (None) Weekly
Ad Impressions - Weddings/ Events (None) Weekly
Ad spend - Functions < $250 Weekly
Corporate event revenue (None) Weekly
Enquiries New - Response Time (hrs) - Functions < 24 Daily
Enquiries New - Weddings > 20 Daily
Event Proposals Open - Weddings > 10 Weekly
Event Proposals Sent - Weddings > 5 Weekly
Events delivered - Functions > 8 Weekly
Site Tours Booked - Weddings > 10 Weekly
Site Tours Completed - Weddings > 10 Weekly
Website Page Visits - Functions (None) Weekly
Wedding Conversions < 1 Weekly
KPI Target Capture
Restaurant - Avg Sales/Cover (None) Weekly
Restaurant - Capacity Utilised (None) Daily
Restaurant - Covers (None) Daily
Restaurant - Gross Margin (None) Weekly
Restaurant - Sales (None) Daily
KPI Target Capture
Trade - Accounts Visited (None) Daily
Trade - Avg. Order Value (None) Daily
Trade - Closed Accounts (None) Daily
Trade - New Accounts (None) Daily
Trade - New orders (None) Daily
Trade - Sales (None) Daily
Revenue opportunity calculator

See what closing the gap
is worth to your winery

Move the sliders to match your winery. The numbers update against published industry benchmarks from Wine Australia and the Silicon Valley Bank DTC Wine Report.

Your business
Number of management teams
3
Weekly meeting hours per team
2
How often do KPI targets get missed?
Rarely
Sometimes
Often
Annual winery revenue
Under $1M
$1M to $5M
$5M to $20M
$20M+
Winery-specific inputs
Annual cellar door visitors
8,000
Current revenue per visitor
$75
Current visitor-to-wine-club conversion rate
2.0%
Wine club annual attrition rate
30%
Wine club members
400
Average member annual spend
$600
Your estimated opportunity
Cellar door gap
Revenue per visitor opportunity
.
Wine club conversion gap
Visitor-to-member conversion opportunity
.
Wine club retention gap
Retention improvement opportunity
.
Meeting & reporting time saved
.
Total recoverable opportunity
.
per year · 50% conservative recovery rate applied
Cellar door uplift.
Wine club retention.
KPI miss recovery.
These figures and numerical projections are purely hypothetical and for illustrative purposes. They model your inputs against published industry averages from Wine Australia’s DTC Survey and the Silicon Valley Bank DTC Wine Report 2025, with a conservative 50% recovery rate applied to the gap. Actual results depend on your baseline performance, execution and market conditions, and are not guaranteed.
How it works

The winery operating cycle,
turned into a weekly rhythm.

From your first KPI to a closed action, the Workfacta loop wraps around the way a winery already runs, from harvest planning all the way through to distribution.

1Step 01
Set your KPIs by department
Configure cellar door, production, sales and finance metrics in minutes. Pre-built winery KPI templates included.
Cellar Door & DTC11 KPIs
Vineyard & Production11 KPIs
Sales & Wholesale6 KPIs
Wine Club & Events16 KPIs
eCommerce12 KPIs
Total ready at signup50+ KPIs
Browse the full KPI library 
2Step 02
Define your business milestones
Map your harvest, fermentation and release schedule. Workfacta tracks accountability against every date, every department.
3Step 03
Run your weekly rhythm
Every team updates their numbers. Max AI surfaces what’s behind, what’s at risk, and exactly who owns the next step.
4Step 04
Max AI detects the gaps
Before the monthly report, Max AI has already flagged cellar door conversion dropping, wholesale behind pace, or harvest slipping schedule.
5Step 05
Close the gap in the meeting
Actions assigned, owners confirmed, due dates set, in the meeting, not after it. Decisions get made on live data.
6Step 06
Track it through to done
Every action has an owner and a deadline. Nothing falls through. Every week, the winery gets sharper.
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Customer story

A real winery, a real result.

★★★★★

Workfacta brought clarity, discipline and results to our winery. What was once reactive management and fragmented tracking is now an AI-supported execution rhythm that we couldn’t do without.

Tom Harvey CEO, Chalk Hill Wines · McLaren Vale
Level up your winery’s management today. Live in 5 minutes  →
AI on your team

Max AI watches your numbers so you don’t have to.

Max is your AI business coach inside Workfacta. It tracks every cellar door, wine club, ecommerce and wholesale KPI in real time, spots the gap the moment it opens, and tells the right owner exactly what to do about it. No more month-end surprises.

See more about Max AI  →
Max AI
Max AI AI Business Coach · Online

Cellar door revenue is tracking 22% below target. Tasting-to-purchase conversion dropped from 34% to 19% in 4 weeks. Recommended: review pricing and flight structure before the weekend.

Assigned: Claire M. · Due: Friday
Frequently asked

Winery questions, answered.

Can’t find what you’re looking for? Reach out to our team, we’ll get you a straight answer fast.

Does it handle seasonal business cycles like harvest?
+
Yes, regardless of your winery's schedule we want to support you through it all. Workfacta is built around configurable cycles. Your harvest period, crush, and release schedules can all be mapped as milestones with their own KPIs and accountability rhythms.
Can it track all winery departments?
+
Yes. Each channel is its own department with its own KPIs, targets and team accountability. Cellar door, wholesale, DTC and export each get a dedicated weekly rhythm, all rolling up into one shared view.
We’re a small team. Is this for us?
+
Workfacta works from 3-person cellar door operations all the way to multi-site wineries with separate production, sales and hospitality teams. The free forever plan gets you started.
We already use spreadsheets, MYOB or Xero. Do we have to replace them?
+
No. Workfacta sits above your existing tools as an oversight and control layer across your business. It is your results operating system (ROS), not your accounting software, so it complements, rather than replaces, what your finance team already runs.
How long does setup actually take?
+
Most winery teams are running their first daily rhythm within minutes of signup. KPI templates for every department mean you are not starting from scratch. See the winery KPI library ↑
Get started

Stop looking for numbers, start improving results.

Start tracking your wine business in 5 minutes. Free forever for one team. Built specifically for wineries who want better results.

Start Free  → See Plans & Pricing

5 min setup  ·  No credit card required  ·  Cancel anytime